Exponential Business Development Pty Ltd
A small and highly effective business development and marketing consultancy that provides services on a short or long-term basis to small and large organisations operating in the biotech and healthcare markets.
You can now afford to have a seasoned and experienced biotechnology industry specialist take a look at your marketing activities and provide advice and implement programs that could boost revenue and profits without the high costs of directly employing such and individual.
We can provide services that:
- Specialises in the biotechnology industry specifically for services or medical device organisations.
- Delivers results oriented marketing programs allow you to set measurable objectives and track the success of promotions that are designed to solicit responses to refer to your services or purchase your products.
- Provides direct assistance for your capital raising efforts.
- Involves targeted programs designed to reach specific individuals at selected organisations to solicit responses for medical services or devices. Substantially increase your preferred referrals or sell your products direct to selected medical practitioners or patients in chosen geographical regions, within Australia or overseas.
- Can assist you to market your medical services or products direct to consumers—outside of the health insurance industry.
Main business focus/
Listing by sector:
- Service Provider
- Service Provider
The marketing audit is one of the most demanded services offered which is designed to give you a quick and cost effective way to review your current initiatives and recommend proven successful strategies on a project basis that can then be implemented internally or through the continued use of our services.
Highly ethical, industry accepted and clinically based marketing activities will be recommended over a 12 month period together with a detailed project based budget. This should allow you to bridge the gap between where your business is now and where you want it to be.
Strategic Marketing Communications Plan
This Plan will include a Marketing Audit plus product or services volume and financial forecasts for a 12 month period. It will also include a media plan if appropriate and a SWOT analysis of your organisation and the competition.
Database list sourcing
Database list sourcing may find additional clinicians in specific geographic regions or countries to market your products or services. It may also be possible to identify specific patients that have been profiled (and could benefit from your services) and have given their permission to receive mail or email promotions from you.
This is termed Permission Based Marketing and is not Spam as they have agreed to receive your promotions.
Database, permission based marketing programs
These marketing initiatives include direct mail and email promotions that must be developed, produced and distributed to selected individuals (i.e. consumers who may fit your target audience profile and have given their permission to receive the information or selected medical practitioners).
A database marketing program that is directed at clinicians may include a referral form booklet, clinical case study, personalised cover letter and an outbound envelope. A similar program that targets consumers may include a small brochure, personalised cover letter and outbound envelope or it may simply consist of an Ezine which is an electronic colour brochure that is emailed.
Increasingly, ecommerce is becoming a valuable tool for marketing purposes. The strategy now is to open an interactive dialogue with your target audience and not just provide a one way monologue of information.
Capturing names of prospective customers and patients who give their permission to receive future information from you and can ask questions meets the demand of the sophisticated individual. Interactive media now allows your company’s brochure, video, television or radio commercial to be accessed on-line.
Moreover, 'Word of Mouse' marketing has proven to be very effective particularly when you use your customers to promote your services to their friends, family and colleagues.
It may be necessary to develop and place print, radio or television advertisements, particularly when reaching large consumer audiences. Press ads are useful in marketing clinical services or products and can be placed into industry journals that are read by clinicians.
New product pilot program and launch
When considering the introduction of a new product or clinical service, you may want to systematically control its introduction initially through a small scale pilot program. The program could then be evaluated for effectiveness, modified if necessary and then rolled out nationally or internationally at a rate that will be useful to your production facilities.
It may be necessary to initially create or upgrade your corporate identity with a new look and feel to your corporate image. This may also be extended to your referral pads, letterhead, patient information leaflets, brochures, website, emails, etc.
|Contact person||Barry Epstein|
|Job Title||Managing Director|
|Address||PO Box 1837|
|Phone||+61 8 9341 6882|
|Fax||+61 8 9341 6882|